Author Archives: JasonHunter Design

Go Behind The Scenes With JasonHunter Design: November 2018

Behind every new website is a whole host of decisions that need to be made about function, design, and style. How can that design process guide new clients? How can it help new clients as they navigate the world of web design?

Each month at JasonHunter Design, we lift the curtain to take you behind the scenes so you can learn a bit more about the “why” behind each decision made.

Visit our portfolio to see all the websites JasonHunter Design launched in November!

The Mabra Firm
A personal injury attorney firm with locations in Atlanta and Tifton, GA, The Mabra Firm is well known for its 99% success rate. However, the firm really wanted prospective clients to know about their steadfast commitment to the whole client – not just their legal needs.

To that end, The Mabra Firm turned to the power of video. They enlisted the help of our friends at Malt Maker Studios to create a series of stories which illustrate what it’s really like to be a member of the Mabra family. Attorneys, firm employees, and clients all sat down in front of the camera to discuss what The Mabra Firm means to them, as professionals and as those who needed legal representation during difficult times in their lives. The result is a series of powerful videos which truly encapsulate the law firm’s drive to help the community and speak up for those who may not be able to speak for themselves.

Their old website, however, could not properly showcase this important video series, so Malt Maker Media enlisted our expertise to build a new design around this video-driven marketing strategy.

Moreland Animal Hospital
We admit it: we love cute kitties and puppies. (Honestly, who isn’t?) So when the opportunity to redesign Moreland Animal Hospital’s website came across our desk, we jumped at the chance.

This busy animal hospital offers a wide range of animal health services dedicated to the total welfare of our furry friends, from boarding services to nutrition counseling to dentistry. As a dog owner himself, Jason knew what he wanted to know from a new vet: the services they offered, their qualifications, and if they handle emergency calls if a dog ever got into the garbage and ate something funny. That information made it right up top, so visitors could quickly figure out what Moreland Animal Hospital offered at a chance.

And of course, their new site is filled with images of happy cats and dogs!

My Everyday Manners
Etiquette never goes out of style, yet Margarette Coleman brings a modern-day twist to its age-old practices through her consulting firm, My Everyday Manners. Margarette works with companies, groups, and one-on-one to help improve interpersonal communication skills, personal confidence, and social civility.

My Everyday Manners faced a major challenge – the company didn’t have a website! Margarette found it more and more difficult to showcase her success stories and attract new leads without a way to point customers to a list of services, FAQ, and testimonials. We worked with Margarette to produce a website that showcases her unique offerings and lists her rave reviews. Some clients were so happy to support My Everyday Manners that they sent in video testimonials!

Time to make your dreams come true!
As these examples illustrate, your new website takes vision, collaboration, functionality and creativity. We are thrilled to help clients all over the U.S., and even the globe, with that process!

Ready to discuss your big idea? Contact us today and set up a free consultation with our creator of possibilities!

No-Tricks SEO: Big Steps Small Businesses Can Take Today

Search engine optimization is no magic trick. There’s no secret code or search engine whisperer who can push your business to the top of the first page of search results. The process takes time and investment, but the payoff is well worth it in a world where 75% of people don’t scroll past the first page of search results.

There are many ways to tackle SEO with the help of a professional. There’s on-page SEO, which executes best practices on your website to make sure it’s being read properly by search engines. There’s off-page SEO, which works with other websites, directories and more to help build your credibility online. Each category has dozens of moving parts that need to be taken into consideration, all while following the latest updates on what’s considered more important or less important by search engines. In short, there is no shortcut SEO, no tricks that cut your way to the front of the line. (Those tricks are called “black hat” SEO, and using them can get your site de-listed from search engines altogether.)

It’s burdensome and certainly not easy, but that doesn’t mean small business owners are left totally stranded in this complicated landscape. There are several steps you can take today to help improve your visibility, or make it easier to dive into search in the future.

Make sure your name, address, and phone number are consistent

Your business name, address, and phone number are referred to as NAP in the shorthand. NAP is a key way that search engines recognize results related to your business. Maintaining an up-to-date and consistent NAP ensures that the correct information about your business appears when someone looks for your product, service, or for your business by name. (While you’re at it, be sure to claim your Google My Business listing if you haven’t already!)

Take a moment to check your digital footprint, which includes your website, social media pages, and any directory listings you may have. Confirm that the name, address, and phone number is correct, as well as opening hours or any other relevant information. Make any corrections if the information is wrong or outdated.

Write an article that helps you stand out

Take a quick minute to read up on how your competitors talk about your product or knowledge base. How can you make it better? Viewing a blog, guest post, article, or other website content

Good content with something unique to say is more likely to be liked and shared on social media, emailed to a friend, or linked by another publication. Those are indicators to search engines that you have something important to say and that readers want to see your content. That plays a factor in where that information appears on search engines.

Make sure your site is free and clear of black-hat tactics

Think of black hat tactics as the witch’s hat of search engine marketing. If you’re wearing that tall, pointy hat, you’ll get noticed – and not in a good way.

A lot has changed in SEO in recent years, so if you haven’t revisited your website or your site content in a while, you may want to ensure that you site doesn’t violate any guidelines for a compliant website. For example, do the headers on your website pages match the topic at hand on the page? Is the content deliberately stuffed with keywords in a way that sounds forced, or even irrelevant to what the page is about? Those tactics are all frowned upon by search engines and should be changed at the earliest opportunity to prevent a disaster down the road.

Ready to dive into SEO?

Search engine optimization can be a crazy roller coaster, and our suggestions only touch the very tip of the iceberg. No matter how long or crazy the journey, though, the payoff is immense! Capturing your audience on the first page of search engine results is an extremely powerful tool, one that pays off in the long run.

Interested in learning more about how SEO can put your business on the map? Contact the experts at JasonHunter Design today to schedule your consultation!

Supporting Our Country’s Heroes on Veterans Day

At Jason Hunter Design, we believe it’s important to honor those who have risked their safety to protect our safety.

We are proud to support The Eden Project, a veteran-run, veteran-focused organization which helps the warriors in our community reintegrate after long deployments, injury, or sometimes both. The not-for-profit organization provides peer-to-peer events, couples classes that strengthen relationships, and guidance to help veterans develop goals, a purpose for life, and strong faith.

The Eden Project wholly understands that a veterans’ unique skill set strengthens the community. To that end, The Eden Project builds and sustains engaging, encouraging and empowering programming to continue to support veterans when they return home. Their dedication and selfless work to helping our veterans is inspiring, and their work is well-known throughout the Fayetteville community and beyond.

Their work is nothing short of inspiring, and their hard work has inspired us in turn. While we may not work day to day with veterans like The Eden Project, we have important skills that can help this vital organization get the word out there, process donations, share resources for veterans, and more. When you’re running such important, life-saving programming, the website really is the last thing on anyone’s mind. We manage the day-day-day work that goes into managing The Eden Project’s website as our way of saying “thank you” to the veterans in our community. We are happy and proud, on Veterans Day and every day, to handle this important administrative work for The Eden Project so they can focus wholly on the heroes who need their full attention.

This Veterans Day, if you’re looking for a cause to support in the greater Atlanta community, please consider donating to The Eden Project to help them continue their vital work.