Web Design Questionnaire

Name *

Company Name

Email *

Phone Number *

Please describe your business in a few sentences. Include comments related to the culture and personality of your business.

What is your company’s mission statement, vision, philosophy, etc.?

What is your company’s reputation?

What is there about you and your background that sets you apart for a special (niche) group of potential customers?

What is your target audience?

Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use.

On a scale ranging from zero to ten with zero being the least technologically skilled and ten being the best, what would you say is the technical skill level of your client base?

0

1

2

3

4

5

6

7

8

9

10

Do you have any competitors, if so, how do you differ?

How do you envision the finished project?

Imagine your website in 5 years from now. Complete the sentence: I know my website works because…

Name 3 things that are most important about the design of your new website.

Name 3 things that are least important in the design of your new website.

Do you have any color preferences, existing brand colors, and/or colors you do/not wish to include?

Please List the Name Of Between 3 And 5 Other Websites That You Like. Why Are They Attractive to You?

Deadline, timing or exact date of completion for your website.

Do you have a budget you are trying to meet?

Do you need to be able to update the website on your own? (ie: CMS)

How will you be updating the site in the future (if you are not using a CMS)?

Will this be an e-commerce website? Will you be selling any products or taking payments on your website?

Yes

No

Not now, but in the future

Do you need a copywriter? If you are using existing copy on your current website, will it need to be modified in any way?

Yes

No

Unsure

How long have you been in business?

What do you NOT want on your site in terms of content?

What problems do your prospects have that your business solves?

If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?

Has your business been given any safety awards?

If yes, please explain.

Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?

Is yes, please explain.

Why do you believe site visitors should do business with you rather than with a competitor? Why do your customers choose you and not someone else?

Unique equipment or methods.

On most websites, there are several “standard” pages for which content needs to be developed. In the areas below, you do NOT have to provide complete sets of content, which means that complete sentences and well-organized thoughts are NOT required. Feel free to randomly list your thoughts and ideas in bullet point format, and from that we will develop the more thorough and polished content for your website.

“About Me” Page

“Contact Us” Page

“Products & Services” Page

Additional Comments

Will you be needing an additional SEO help? (ie: registering with search engines, adding businesses to Google Business Center, Analytic setup, etc.)

Is your logo and other imagery web ready?

Yes

No

Unsure

We don't have a logo

Would you be interested in hiring JasonHunter Design to design your logo?

Yes

No

Do you have a tagline?

What type of overall mood would you like to project with your new logo?

For which categories will your logo be used?

Website

Printed Materials [Business Card, Stationery, etc…]

Embroidery [There will be no shading affects for logos that require embroidery]

Should we consider print costs when we design your letterhead and envelopes?

How would you describe the effect you are looking for in your logo:

Would you like a symbol or a logotype?

Symbol

Logotype

No symbols, just a professional font

Not sure, you decide

Do you have font style preferences?

Corporate, Script, Bold, Light, etc

What colors would you like to see in your logo?

Please specify if you do not want to see certain colors in your logo.

Do you prefer your logo designed in CMYK or PMS colors?

CMYK

Pantone

Unsure

All logos are designed in Pantone unless specified.

How many colors do you prefer in your logo? 

Please state any preference of colors/color combinations you would want the designer to use in your logo samples.

Please state colors you would NOT want your designer to use in your logo samples.

What graphic elements or images would you want the designer to use/emphasize in your logo?

Which element would you want to AVOID using in your logo?

Please provide 3-5 reference of company logos that you dislike along with reason why you dislike them.

Do you have all images that you would like to be included in your website or would you like the designer to use imagery where appropriate?

Do you already have a domain and host setup for your new website? If so, do you have the FTP and host log in information accessible?

Any specific features you would like included? (ie: Log in ability, calendars, forums, blog, subscription services (RSS, email or newsletters))

Will your visitors require any special needs? (ex: Multiple language support, larger type for easier reading, etc.)

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