SEO is an ever-changing game–which is why online marketers are increasingly depending on neuromarketing to draw and engage new users or customers.

A Panda and a Penguin walk into a bar–and send your Google search ranking plummeting a few hundred places.

If you didn’t laugh at the above, that’s because it’s not really a joke. It’s actually a serious situation for many Internet marketers (like this one), who have had to completely change their SEO tactics because of Google’s sweeping changes.

Over the past couple of years, Google has completely changed the game when it comes to SEO with a series of algorithm updates labeled “Panda” and “Penguin.” Gone are the days when you could stuff your website with low-quality articles packed with the right keywords or link spam exchanges to boost your Google rankings.

Today the game is all about quality–content that’s authentic, informative, and, most of all, attractive to your intended audience. In short, we need to stop thinking about SEO as “search engine optimization” and more as “social engagement optimization,” as Greg Henderson at SEO Desk put it.

So, the question becomes, how do you play nice with Panda and Penguin and turn your website into a more attractive animal? Read more…