Search Engine Optimization (SEO): SEO is a set of steps undertaken by a website owner, both on-site and off-site, as per the latest search engine algorithms to help the site gain reputation and search rank and thereby increase its number of visitors as well as conversions (ROI).
On-Page SEO
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by code on your pages.
The on page optimization services which we provide are listed below:
- Thorough analysis of the website’s structure and design, niche to which it will serve and client’s needs.
- Extensive research and analysis of the website’s relevant keywords (KWs) and key-phrases (KPs).
- Selection of the best KWs and KPs as per the R&D and also as per client’s preference.
- Website submission to major search engines.
- Google authorship markup to help the site to develop an authority of its content in the eyes of Google.
- Google analytics account development, site-wide code embedding and analysis.
- Optimization of title tags, meta-descriptions, images’ ALT tags, images’ file names, content, anchor texts.
- Make the website and its contents more optimized and sharable over social networks like Facebook, Twitter, LinkedIn, Pinterest, etc. through website socialization.
- Optimize the website design for all mobile browsers (responsive design).
- We regularly keep track of developments and future predictions of change in withstand any future algorithmic changes which may penalize the site if it is not done, thereby making the website future-search-engine-penalty-proof.
- Blog maintenance, promotion and posting.
Off-Page SEO
Off-Page Optimization is work that you undertake outside of your website to improve your SEO rankings and visibility for your customer. Off-Page Optimization is more focused on link building work and Social Media Marketing. Websites should have more and more back links from various quality website for SEO ranking.
The off page optimization services which we provide are listed below:
- Search Engine Submission: Without search engine submission your website can not find out by search engines as well as visitors also unable to find your website.
- Directory Submission: Different types of directory like Dmoz, Yahoo directory etc are very popular to all. You can submit your website links in that directories to get better traffic.
- Article Submission: Article submission is one type of technique where visitors can read your articles from another website and feel interest to visit your website. This will increase the no of visitors to your website.
- Social Bookmarking: social bookmarking is another popular place where you can share your website URL with lots of people. Social bookmarking sites also generate good traffic in a website.
- Classified Ads Submission: By submission of free classified in popular free classified submission sites, you can promote your business in the web world.
- Blog Commenting: Blog commenting is a great idea for backlink building
- Local Business Directory Submission: Local business directory services will help get your company noticed by the millions of people searching online. These services take your company’s information and add it to sites like Google Maps
Social Media Optimization (SMO)
SMO is basically optimizing your website and content to be as socially-shareable as possible. How easy is it for people to share your content via social media, and how present are you on social media so people can connect with you.
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