Proximity Marketing is the next generation of mobile marketing. What is proximity marketing? Picture this: A customer walks by your storefront. An advertisement with your offer immediately appears on their cellular phone. How does this happen? Bluetooth — the same technology that powers nearly all handsfree earpieces. Among cellular subscribers, 71% use a mobile phone that already supports Bluetooth!

Bluetooth proximity marketing allows you to reach out to your customers instead of waiting for them to come to you.

One of the most popular benefits of the Blue Beacon program is that it is completely free of charge to consumers. We enable clients to promote their businesses by sending still and animated images such as GIF, audio files such as in the form of Ring Tones, video clips i.e movie trailers, text files, promotional or discount contents, bar codes, mobile games and java applications, business card files etc. Below is a list of content types that are supported by our Blue Beacon products.

• Still images [GIF or JPEG files]
• Animated images [Animated GIF files]
• Video [WMV, 3GP, RM or MP4 files]
• Audio [WAV, RMF, MP3, MP4 or Ring-tone files]
• Java Applications [ JAR files]
• vCal [Calendar Event files]
• vCard [Business Card files]
• Live Data Feed [Such as JPG and GIF]

Sending content using Bluetooth is free and legal in all countries as it uses the microwave radio frequency spectrum in the 2.4 GHz to 2.4835 GHz range, the same level as cell phones.

Below are just a few applications for which proximity marketing is useful:

Entertainment Venues

• Cinemas and Theaters
• Music Festivals
• Concerts
• Exhibition Centers
• Bars and Clubs
• Restaurants
• Sports Stadiums

Transportation Venues

• Airport Lounges
• Railway Stations
• Trains
• Bus Stations
• Bus Stops

Additional Areas

• Field Marketing
• Bill Boards
• Poster Sites
• Kiosks
• Banks
• Exhibition Centers
• Shopping Centers
• Trade Shows
• Universities and Colleges

We offer several media servers including fixed and portable solutions.

Offer a true VIP experience to your customers and increase productivity.
Night Clubs, Lounges, Stadiums: Replace order takers with Text2Order. Place a small sign offering customers the ability to place their food and drink orders via SMS. They text a keyword and their order to 71441. The order instantly prints in your kitchen, bar, etc.. on our SMS Text 2 Order Printer. If you do not need a paper print out, the order can be pulled up on any computer, mobile phone or tablet with internet access.

Fast Food: Offer your VIP members the ability to cut the line. They buy breakfast and coffee at your deli, bagel store… every morning. Now they can text in their order when their 10 minutes away, it prints out on the SMS Text 2 Order Printer and your staff prepares and places it at the VIP pick up.  Your lines get shorter and customers are happier.

Resorts/Hotels: Take drink orders poolside, on the beach or throughout your facility with the need for a on-site POS, internet or even power.

The SMS Text 2 Order Printer is the size of a credit card terminal and can be completely wireless for remote applications.

Through JHD’s partnerships with top mobile suppliers, we now have access to over 18 million opted-in mobile consumers.  These consumers have requested to hear about offers from businesses like yours, by receiving sms sent directly to their mobile phones.

This new capability can be used to jump-start participation in your opt-in lists, to generate leads for your business and more.  Now you can supplement your mobile marketing campaigns with the ability to add NEW customers by advertising on our mobile network.

HOW IT WORKS

It’s simple.  Large, national mobile advertisers make space available on their  mobile marketing messages.  Rapid will install a 40-character opt-in or lead generation invitation for your business on these messages.  Consumers receive the advertisers’ announcements as well as your offer.  There are millions of consumers interested in hearing about products and services they want to know about on their mobile handsets.  It’s a new and highly effective way to advertise and acquire new customers.

1. Consumers see your message on their mobile phone.
2. Interested consumers opt-in or respond to your lead generation requests.
3. Leads can be delivered to you on the fly via email or text and will be hosted on your Rapid account dashboard.  You can log in at anytime and manage your list of new prospects.

MEDIA INFO

The 18 million name database includes consumers who have opted to receive information, deals and promotions from businesses offering these products and services:

Business

• Local
• News & Reference
• Travel & Traffic
• Weather
• Finance

Entertainment

• Dating
• Health & Lifestyle
• Horoscope
• Youth

Shopping

• Family
• Social Networking
• Sports
• Golf, MLB, NASCAR, NBA, NFL, NHL, Soccer, WWE/UFC, NCAA, March Madness

Geographical breakdowns are available by State or specific DMAs, as well as by wireless carrier (AT&T, Sprint, Verizon, etc.).  This can be highly targeted to the areas where your business draws customers from.